Yes, that is the name of the wine. And the back label repeats the word dozens of time. If you give this as a gift, make sure the recipient has a sense of humor.
Actually, the wine is very good. It reminded me of one of my perennial good buys from down under, d'Arenberg "The Stump Jump."
Deep, bright ruby. Richly and vibrantly fruity nose of raspberries, peaches, and lemons, with a steely minerality underneath. Round, rich, and soft in the mouth, with raspberry liqueur, iodine, and graphite flavors. Fairly long finish, with little tannin, but some alcoholic heat showing through. Not complex, but satisfying and full of character, and a good buy to boot. 87. Was $9.50 at Spec's out west on Westheimer (near Fogo de Chao).